There are many differences between selling your product locally and exporting of your product.

With exporting the exporter needs to research and adapt his marketing strategy and product according to each importing country's
- business culture
- importing country rules and regulations
- industry rules and regulations
- as well as adhere to the rules and regulations of South Africa regarding the export of a specific product.

Other aspects the exporter will be faced with are issues such as foreign exchange control, exchange risk, packaging and labelling requirements, secure packing of the product to ensure safe travel, distance, political stability of the importing country, marine insurance and many more.